Mark it.

// Launching Feb 2027

Built by coaches.
For coaches.

Strength tracking and coaching infrastructure for athletes and coaches who take their data seriously.

No subscriptions. No renting your software.

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// Keep what you buy

Simple, Transparent Pricing

Built for coaches.
Designed to stay affordable.

$4 per additional athlete

One-Time Purchase

Includes 10 free athlete spots
Upgrade anytime — only pay the difference
Keep every athlete spot you purchase — forever

Upgrade anytime, only pay the difference.

Total Athlete Capacity	Total One-Time Investment
10	Free
25	$60
50	$160
100	$360

For example, upgrading from 25 to 50 athletes costs $100 more—not another $160.

Need more?
Expand to 150, 200, 250, or 500+ athletes anytime.

Optional Services

Additional Coaches

$10 one-time per coach
Permanent access
Roles & permissions

Built-in Billing

5 percent total transaction fee
Includes 3 percent payment processing and 2 percent Chalkd Strength platform fee.

Marketplace — Coming Soon

Discover coach-built programs and proven training resources.

Share your work with the Chalkd Strength community
Find new programming without another subscription

// Why we build

Our Mission

Every coach deserves the tools to build extraordinary athletes.

We believe athletic potential should never be limited by budget, geography, or access.

Chalkd Strength exists to give coaches accessible, professional coaching tools that simplify programming and strengthen athlete development. It erases barriers to great coaching.

Whether you're leading a high school weight room, building a personal training business, or growing your own facility, our mission is to help you create stronger, healthier, more confident athletes—one program at a time.

We're not just building coaching software.
We're building better opportunities for athletes through better-equipped coaches.

// Purpose-built

Built for Coaches

Professional coaching tools without enterprise complexity.

01 / Programming systems

Coach with Proven Systems

Turn proven programming philosophies into actionable plans in seconds.

Build structured long-term progressions without repetitive manual work.

Chalkd Strength template library showing a synthetic four-week strength template — A coach reviews a reusable four-week strength template before mapping it into a training program.

02 / Reuse what works

Build Faster with Templates

Create complete programs in minutes using reusable templates.

03 / Stay oriented

Dashboard

Everything you need to manage your athletes in one place.

// Straight answers

Frequently Asked Questions

Is Chalkd Strength subscription-based?

No. Purchase athlete capacity once and keep it forever. No recurring subscriptions.

Who is Chalkd Strength built for?

Chalkd Strength is built for coaches who refuse to let budget limit their athletes. Whether you're in a high school weight room, a private facility, or building your own business, you get professional coaching tools without enterprise pricing.

What happens after my first 10 athletes?

The first 10 athletes are always free. When you're ready to grow, expand your roster in blocks. 25 athletes — $60 50 athletes — $160 100 athletes — $360 One-time purchase. No subscriptions.

Do I pay any fees besides the one-time purchase?

Only if you choose to process athlete payments through Chalkd Strength. The transaction fee is 5%: 3% payment processing and 2% Chalkd Strength platform fee. If you never bill through Chalkd Strength, you never pay this fee.

When does Chalkd Strength launch?

We're targeting a February 2027 public beta. Join the waitlist to receive early access and progress updates.

Do I need a credit card to join the waitlist?

No. Joining the waitlist is completely free. No payment information is required.

Can I add more coaches?

Yes. Additional coaches are a one-time $10 purchase. There are no recurring seat subscriptions, and access includes role management.

Is Chalkd Strength only for large facilities?

No. Chalkd was built for coaches everywhere—from full-scale school programs and private facilities to independent and part-time personal trainers. Professional coaching tools shouldn't require an enterprise budget.

How is my data handled?

Your data stays yours. We never sell athlete information. Read our short privacy notice; complete product terms will be available before launch.

What support will I receive during beta?

You'll hear directly from the two people building Chalkd Strength: fast email replies, quick fixes, and real conversations. Your feedback will directly influence what gets built next.

What if Chalkd Strength isn't right for me?

That's okay. Join the beta, explore the platform, and decide at your own pace. No pressure. No hard feelings.

Can I coach multiple teams with one account?

Yup. One account can manage multiple teams and rosters.

Can athletes log extra workouts?

Also yup. Athletes can record extra workouts outside their assigned programming.

How do templates work?

If you run a block of programming and like it, tag the start and end dates and save it as a fully mappable program for the future. You can also enter Template Builder Mode and build one from scratch.

Are there premade templates, or do I need to make my own?

We include a few on the house, but templates are designed to help you save and reuse your own programming.

Can I import programs?

Not yet—we haven't quite figured that one out.

Can I export my data?

Not yet—we haven't quite figured that one out either.

Will I be able to view past workouts and the weights used?

Yep. Past workouts and the weights used remain available in your training history.

Do I have to use exercises from the Chalkd Strength library, or can I add my own?

We give you more than 600 exercises to start. Use the library as-is, clear the slate and build your own, or add to it as you go.

What if I don't know how to do an exercise?

That's what the videos are for. Exercise demonstrations are available to help.

Who can see my calendar?

Your athletes can see your calendar. You can set work times, open slots, and the rest of your schedule.

Can an athlete see my programs before they are completed?

Nope. Programs stay private while you build them. When you're ready, hit Publish and the athlete receives the program.

Can I add training maxes to an athlete before programming for them?

Not yet—but we like this idea and have added it to our roadmap.

Can I sell my templates on the Marketplace?

Yes. Template sales are coming soon with the Marketplace.

How do I send my program to an athlete? Do they need their own login or app?

Yep. Send them an invite link, they create their own login, and you're good to go.

I'm not a coach, but I'm looking for a training program. Is Chalkd Strength for me?

Eventually, yes. We're actively developing base programs athletes can find and use. We're also building personal-trainer discovery, so athletes can find available coaches, review their templates, and request ongoing training.

Do I need to pay for each athlete every year when my team's players change?

Nope. The athlete spots are yours. Remove an athlete from your roster and that spot becomes available again. Their data is not deleted—they keep their own training history.

More FAQs

Built by coaches.For coaches.